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Beginner Basics
Calculating e-Learning ROI
     by Kevin Kruse

The return-on-investment analysis, commonly called ROI, is one of the more popularly used financial measures. It simply states the return on the training investment in percentage terms. The exercise below is based on a fictitious case of a Web-based sales training program that cost $425,000 to develop and deliver, and which increased sales by $975,000 in the first year. The figure below details these calculations.

Return-on-Investment (ROI) Ratio

(Total Benefits - Total Costs) divided by Total Costs x 100 = ROI

($975,000 - $425,000) divided by $425,000 x 100 = 129%

One Year ROI = 129%



© 2002 - 2004, Kevin Kruse