HIGHLIGHTS
* New book:
Advertraining by Jim Hassett, Ph.D.
* New book: Stuff Happens by John Alston and Lloyd
Thaxton
* Saba releases SCORM Detective
One of the more frequent e-mail requests I get is, "Tell
us what you are reading." I typically read about 50 books
a year, obviously
not all learning related. One of the surprising (and only)
perks of publishing this e-zine is that authors and publishers
just send me books for free! As much as I like keeping my
Amazon.com bill low, don't worry, if a book stinks I'll let
you know.
Advertraining:
35 Ways to Increase Student Enthusiasm
by James Hassett, Ph.D.
Jim's
book is a welcome addition to the limited material currently
available on the internal marketing of training and education.
Jim's breezy style and humor create 35 very readable chapters.
Each explains a specific marketing concept, followed by
advice for "applying the principle." My
favorite principles include:
- Number
1: Appeal to self-interest
- Number
5: Use proven headline techniques
- Number
26: Tell a story
- Number
35: Don't stop
Along
the way I also learned the answers to:
- "Why is Santa's suit red?"
- "Who claims that more than 5% of their customers
are tattooed with the company name?"
Advertraining
has not yet been published which is a bonus for you -- it's
currently available as an e-book (PDF file) at Amazon for
$4.95. (Hard copy in August for $19):
http://s1.amazon.com/exec/varzea/pay/T3T5V3HQB9SPP1/104-0358442-8352711#description
Stuff
Happens (and then you fix it!): 9 Reality Rules to Steer
Your Life Back in the Right Direction
by John Alston and Lloyd Thaxton
This
book was a gift that I really enjoyed (told you not all
my reading was e-learning related). I have to admit I'm
a sucker for good personal improvement and personal-business
books. Stuff Happens is a simple guide for getting
through tough times - whether losing your job, losing a
deal, or just a dead car battery. My favorite rules were:
- Rule
#3: Get Knowledge
Why do people spend more time researching and preparing
for their vacations than they do their lives and careers?
- Rule
#8: Make it 100% OK to Accept Criticism
Don't know about you, but the only time I grow is when
I hear something that's not exactly a compliment.
See
the Amazon.com details:
http://www.amazon.com/stuffhappens
Saba
Releases SCORM Detective
Kudo's
to Saba for releasing (for free) a utility they developed
internally. SCORM Detective is a Flash-based program for
testing learning management systems, or for debugging your
e-learning content when you're trying to get it working
with a SCORM compliant LMS.
Get more info and the tool at the adl site:
http://www.adlnet.org/forums/tools/messageview.cfm?catid=70.&threadid=732
Here's to living and learning,
-- Kevin
Kevin Kruse is the e-learning columnist for CLO,
Chief Learning Officer magazine, and principal
with Kenexa. He can be reached at
kkruse@e-learningguru.com.
~ ~ ~ ~ Want Kevin Kruse to Speak to Your Group or Event?
~ ~ ~ ~
* Looking for an informative and energetic keynote for your
conference?
* Want to explore the future of e-learning at your next
user-group meeting?
* Do you want to ignite a strategy session for your training
department?
--> Drop a note describing your event to kkruse@e-learningguru.com.
~ ~ ~ ~ ~ ~ ~ ~ ~ End Blatant Self
Promotion ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
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