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Online at: http://www.e-learningguru.com/articles/ezine/guru4_3.htm
Why
University of Phoenix Online is Printing Money
In the
early 1900's the International Correspondence School made
a fortune from this one ad and headline. It is considered
by many to be the best marketing headline ever written.
While a bit crude and direct by today's standards, the same
basic "buying psychology" is what's behind the
boom in distance learning -- especially around accredited
degree programs.
Click
here to see the famous ad and headline.
I'm
Hiring! Designers, writers, editors...
Business
is booming and I'm looking for talented colleagues. Full-time
and freelance in a variety of positions.
1) Freelance
Graphic Designer for Print Layout (Quark, InDesign)
2) Freelance Graphic Designer for Web (Photoshop, Flash)
3) Freelance Copyeditor (experience with AMA Style a plus)
4) Full-time, permanent medical writer / instructional designer
* write pharmaceutical sales training
and med ed
E-mail
me a short bio or resume if interested in any of the
above.
"How
To" Videos Coming to a Phone Near You
Last
month I wrote an article
on the need for "how to" videos now that we live
in a broadband world and increasingly wireless world. Then
I heard about a new service from Verizon called V
Cast and got a direct mail piece for Sprint
PCS Vision. Wireless, streaming video to your phone...
most clips under 2 minutes, so they are positioning for
movie trailers, news clips, etc. Again, I think they're
missing a massive "how to" market.
Nels
Agerbo over at Chalk Media
let me know that they are hot on the trail of this goal.
Check out their video clip explaining the difference between
LCD
and Plasma TVs for Sony. Also got a note from Dan O'Brien
showing some short clips on "how
to strap a pallet" in under a minute. Cool!
What
if Every Kid Had a Computer? $100 each...
I've
been a big proponent of every school kid getting a laptop
by 5th grade and hope to write a piece for Seth Godin's
ChangeThis folks
soon . I was thrilled to see the current Wired magazine
have a piece by Joseph Jacobson at the MIT Media Lab talking
about the benefits of 1-kid-1-computer. He points out that
you could get laptop down to $100 each by volume purchases
(think large governments) and some promising new technology.
No online article yet, so you'll have to splurge and buy
the paper copy.
Why
Is Good Training So Hard to Come By?!?!
I'm
echo blogging elearningpost
on this pointer to a NY Times article on "Computer
Tutorials on a Disc." They only review four programs
but the results are glum. The article concludes with "it's
clear that the potential for video computer training has
yet to be fully tapped. The world waits for discs as lavishly
produced as the Net-Campus course, as approachable as Windows
Academy's, as inexpensive as Master ASAP's, and as effectively
marketed as Video Professor's. Until then, there's always
the Help menu."
Early
Adopters... VOIP Broadband Phones
I probably
have a few more early adopters running around my office
than normal, but when Kathryn asks for Vonage
opinions and Sang raves about his new Lingo
service I think we're moving quickly from early adopters
to a tipping point. 50% of homes in US have broadband installed
and countries like South Korea and Canada are upwards of
70%. Why not save a ton of money and make calls over the
Internet. Tough time to be a traditional phone company.
Will
you forward this to your freelancer friends? Or colleagues
who are passionate about e-learning?
-- Kevin
Kevin
Kruse is a columnist, author of Technology-based Training
(Jossey-Bass), and President of AXIOM Professional Health
Learning. He can be reached at kkruse@e-learningguru.com.
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