Winning E-Learning Proposals: The Art of Design and Development
by Karl Kapp, Ed.D. (J. Ross Publishing & Institute for Interactive Technologies)
Describes the entire process for securing e-learning business, from conceptualizing winning ideas, to writing and delivering successful e-learning proposals. Includes 10 step E-BAP process, checklists, examples and more.

Selling E-Learning
by Darin Hartley (ASTD Press)
Do you need to gain support from managers or executives in your organization? Are you trying to obtain additional budget for an LMS or new e-learning content? If so, this book offers step-by-step guidance on creating and presenting a business case for e-learning.

Leading E-Learning
by William Horton (ASTD Press)
This book provides a background, framework and strategic road map for implementing e-learning in your own organization.