var str = '<li><a href="mailto:kkruse@e-learningguru.com">Your Company Name Here?</a><br>Click and request a sponsor guide</li>'

document.write(str);

/*

-- sample:

<li><a href="http://www.macromedia.com/software/robohelp/" target="vendor">Macromedia RoboHelp</a><br>
												Free 15 day trial for professional help</li>
											
											*/